Building your Company’s Visibility and Credibility at Trade ShowsAugust 3, 2015
How Exhibitors Stay Above the Competition
Good trade show display focuses on 4 essential elements: being unique, memorable and leaving a lasting impression on your business. Most importantly, the products show how they can be used to improve the lives of potential clients. So how do you make your exhibit stand out from the rest?
Incorporate your core values into your design and carry those values into your overall marketing strategy. Your exhibit should make a valuable impression and reflect the belief and values you hold dear. Ensure that your guests feel comfortable in a warm, and inviting space with cozy chairs and couches . Every guest responds differently so try to engage them on visuals, sound, and even pleasing scents in your booth. Be unique and don’t be afraid to think outside the box. Use shapes and graphics that not only tie into your business, but suit any need your marketing team can imagine.
As exhibitions and trade show exhibits evolve, advanced technologies and social media also evolve. Technology contributes to more engagement and promotes a face-to-face exhibition experience that allows audiences to view a live presentation that extends the values and concepts of a modern exhibition.
- The value of social media and corporate-social responsibility interests
As we all know, social media is superb at disseminating information. It has impact because of its immediacy. Platforms such as Twitter and YouTube can bring in more engagement by offering content that is shared in real time. Successful execution of a trade show requires careful planning and integration of social media and technology and corporate-social responsibility. Many of today’s leading organizations are actively engaged in sustainability efforts and take pride in being involved with a company that is focused on people, the planet and profit.