Incentives are a great marketing tool for your company as they leave a lasting impression to your audience. While there are a lot of choices to pick from, incentives should be correctly linked to your business in order for people to remember your business. So, making sure that incentives are part of your trade show marketing campaign is very important, but it should also be used with caution.
Incentives could be used for promotional products or giveaways. Whatever they maybe, they focus on the same goal which is to attract more people into a business. Everyone loves free giveaways specially when they could use it on their everyday life. But while incentives are fun to have, they could also attract the wrong type of audiences, who generally wants something for free. One way that you can use your incentives properly is by having them at the back and giving them out after your audience has seen the full exhibit.
Remember that your incentives are gifts, but they are also a marketing tool. As mentioned above, they should be used correctly so that they make a lasting impression to people. When you have a big item such a TV as a giveaway, people might focus on just the TV rather your business. Don’t forget that your business is the star that you represent and your incentive is the supporting role.
One thing to keep in mind is to budget your incentives. Typically 5-10% of your budget could go towards giveaways, but nothing more than that. Perhaps, try doing a raffle for a big giveaway and then the rest could be small items such as pens and anything of the like.When you’re thinking about incorporating incentives to your trade show, think about what type of things might benefit your targeted niche.